Understanding social media to create campaigns, write engaging social content and produce digital social media assets and to report on all KPI's and using lessons learnt to enhance future activities
Develop content for website pages – including insight blog articles, people profiles, service line page content – using SEO techniques following latest trends and best practice Also, to manage, report on KPI's using lessons learnt to enhance future activities
Work on paid advertising campaigns to focus on target marketing and reporting, taking ownership of campaigns at all stages as needed to contribute a clear return on investment
To work on email campaigns, including nurture campaigns to contribute to wider improvement of email activities and all technical aspects of email marketing
Create regular reports on all activity and present them as needed
Work closely with the CRM team to understand our data processes and how to use it to make more informed digital marketing and sales decisions
Liaising with stakeholders at all levels to move forward marketing campaigns across digital channels making recommendations on digital marketing best practice at all stages
Representing the digital marketing team and being part of important marketing initiatives and taking ownership of key elements/campaigns to deliver well rounded digital marketing activities
To think outside of the box and bring proactive ideas to all conversations.
Execute internal sales activates
Communicate with walk in and calling and digital customers
Design briefs and campaign material
Develop and execute market research activates